Blue-jeans | italian story

Blue-jeans | italian story

I believe, indeed I am sure, that nowadays jeans, in all its facets, is the best-selling and most requested garment in the whole world, as it is appreciated by any social class, age and gender.
The invention of jeans is not American, as is often thought, but Italian.
The first mention is traced back to the city of Genoa in the 16th century and more precisely to the ancient port where this blue canvas was created and used for the manufacture of ship sails and for tarpaulins, as it is very resistant, durable and easily washable.
The term blue jeans probably derives from the phrase "Blue de Genes" that is Genoa blue.
With the great emigrations, around the nineteenth century, the blue canvas of Genoa arrived in America where it was used to create work clothes for miners.
And it is precisely here that the original name changed from to blue jeans.
The term jeans was then used to draw not the fabric but a model of pants.
It was in fact in 1873 that the first denim jeans was born thanks to Levi Strauss who opened a shop in San Francisco for gold diggers and using denim he created the first jeans with a tailor.
Below the Far West cowboys used the fabric to make not only trousers but also sturdy jackets.
From here began the use of jeans almost everywhere becoming a garment used by the military, by Garibaldi's troops, by film actors (Marlon Brando and James Dean were among the first), by university students and finally making its entrance into the world of fashion.
Over time the models have multiplied: bell, tube or cigarette, tight, high crotch, low crotch, with zip and buttons, as well as the colors have changed using many shades.
From the 90s, lived-in versions of jeans began to go in fashion: faded, pierced, ripped, enriched with stones, according to the designers' fantasies.
A garment, jeans, which can be torn, mended and enriched without losing its charm.
It is worn almost daily, thus becoming both a sports garment, if worn with sweatshirts, or an elegant garment if worn with a shirt and jacket.
In conclusion I would like to add for those who were to visit Genoa, to go to the old port to see a jeans-like trousers of Guinnes size of records.
This was made in 2004, it is 18 meters high, it was packed with 600 pairs of old jeans and it was hoisted on a crane of the old port.
All this to remember the birth of the fabric and the history of jeans.Β 




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